We talk a lot about how to get more people to download your app or game with ASO, but what happens after they have it is critical to the success of your business. Regardless of how you make money, you (probably) want them to use the app actively.
In this AF Chat, Anja Obermüller, Head of Product Marketing @ Adidas Runtatstic, shared her experience with user retention optimization and had a lot of great points that should help every developer work towards getting more users to stick around more.
This one's really worth the watch.
Discover the top 11 mobile game trends for 2025, including monetization strategies, genre insights, and global market opportunities to help developers thrive.
Join Ariel in this live AMA as he explores keyword research strategies for app store optimization, offering expert tips and answering audience questions to help boost your app's visibility.